10K, 35K, 100,000 puffs — are those numbers real? They measure something real, just not how you actually vape. Here's how puff counts are calculated, why boost mode eats them, and what you're truly paying per 1,000 puffs across our shelf.

Nobody explains how to fill a pod properly, and the details they skip are exactly the ones that decide whether it lasts three days or three weeks. Here's the right way, including the ten-minute rule almost everyone ignores.

Pick the wrong nicotine strength and vaping either never satisfies you or makes you cough hard enough to quit. Here's how Canada's 20mg cap works, what strength matches your smoking history, and why your device decides half the answer.